A new series of public service announcements is aimed at getting effective HIV prevention into the hands of those who are most at-risk of contracting the virus: men who enjoy recreational sex and drug use, but may be ashamed to address those habits with a doctor.

As creator Kenny Neal Shults explains: "When we sat down to consider the best audiences for the campaigns we knew only one thing for certain: We wanted to address gay men who might fall under the puritanical 'Truvada Whore' classification. That is, we wanted to reach men whose sexual and recreational drug behaviors both put them at a greater risk for both contracting HIV and being stigmatized for even considering going on PrEP." Read more via the Advocate