Chinese gay communities applauded tech giant Alibaba after it released an advertisement with, what seems to be, a same-sex couple.

The 23-second advertisement is for Tmall, an e-commerce platform owned by the company. It starts with a young man bringing another man home for Lunar New Year. He then introduces him to his family as “Kelvin.”

The father looks at the men with suspicion while two girls giggle at them. During dinner, the father hands Kelvin soup and Kelvin responds with, “Thanks, Dad,” creating an awkward silence. The ad then ends, promoting a discount for dried seeds and nuts.

LoveMatters, an organization providing education and advice about sex and relationships, shared the advertisement on Chinese social media site Weibo. It has since received over 25,000 shares and 4,500 comments. Read more via Grit Daily